Michael Rogers CEO van The Riis Seier Project

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Our goal is to build a financially strong and game changing business model around a winning cycling team. A model where the cycling team boosts the business elements of the group and where the business elements boost the cycling team.

The concept in itself is simple. With two legs to stand on – sponsorships and the business group – our cycling team will be less vulnerable financially than traditional setups and we can in return focus on a strong long-term perspective. This setup will also offer the additional benefit to our sponsors, that they are investing in a stable cycling team dedicated to winning instead of yet another team trying to secure money for surviving next year.

As of now we are hoping and aiming to present our new cycling team in 2017, and if we’ll have to wait until 2018 or 2019 we’ll be pleased with that as well. But the one thing that is for certain is that we will never compromise. And when we are ready to compete it will be with the best riders and at the highest level.

In the meantime we have already invested in some very promising projects. These include a revolutionary fitness bike with virtual reality capacity called the VirtuPro bike, an advanced fitness and nutrition app with the ability to make daily fitness more efficient, a beautiful and luxurious villa in Lucca in Italy that will be the center of both business and hospitality events, as well as other exciting things to come.